Agro firm floats TV series, movies to attract youths to farming
News & Trends •
the funds will be gotten from our supporting partners which include the africa development bank afdb oxfarm and international centre for tropical agriculture ciat1 an agro-business firm agronigeria says it has secured the services of nollywood and the creative industry actors to produce movies and a television series to encourage youths to take to farming1 mbaram said there was need to demonstrate to nigerian youths the attractiveness benefits and wealth in the agriculture sector through movies and television series1 mbaram said the television series would showcase nigerias agric potential as capable of driving africas economic development if properly harnessed1 we want to use the screen to demystify the notion that agriculture is a complex sector hence collaborating with some renowned figures in the nollywood industry to showcase the agric sector1 the first phase in nigeria will gulp n350 million while the n350 million will be spent at the continental level1 the chief executive officer mr richard-mark mbaram made the disclosure at a news conference on wednesday in lagos1 afdb oxfam as well as ciat have merely endorsed the concept. we are raising the funds through corporate sponsorship across the continent he said1 mbaram cited the cock crow at dawn television series of the 1970s aired on nigerian television authority nta as one of the firms case study to pursue the agro nolly series1 he said the rural areas where core farming activities were domiciled would be the major focal points for the series as well as highlighting implications of governments actions and inaction in the sector1 it is time the political class in nigeria begins to look at the implications of their actions and inaction. nigeria must get its acts together to systematically take on the opportunities in the sector1 we need to show and talk about issues as they occur like transportation and marketing. in other climes transportation of farm produce is easy but in nigeria it is hard work because of the state of our roads he said1 nan reports that agronigeria is the organiser and driver of feed nigeria summit an annual gathering of stakeholders in the agribusiness space globally1